During the seventh semester of our Industrial Design program, our main project revolved around a multidisciplinary Strategic Design initiative where the fields of graphic design, fashion, and industrial design converged to develop a strategy aimed at propelling our client, La Morada.

La Morada is a non-profit organization with the mission of supporting refugees and asylum seekers (migrants who do not yet have refugee status) in improving their quality of life through various activities.

Throughout the semester, we formulated a strategy that encompassed short-term objectives, considering the foundation's current resources; medium-term goals, projecting organic growth with significant potential; and long-term aspirations, aiming to maximize everything La Morada can offer to its beneficiaries.

Our proposal consisted of two main activities designed to catalyze the revitalization of La Morada, which had been adversely affected by the 2020 pandemic, leading to the interruption of its activities. The first activity involved the implementation of courses, focusing in the long term on providing useful tools for self-employment or training for refugees. Concurrently, the second activity involved the foundation's participation in mobile markets where products crafted in these markets, as well as the refugees' own products associated with La Morada, would be sold. The goal is for these markets to eventually take place on La Morada's premises as recognition within the refugee and migrant community grows.

Through our strategy, La Morada not only resumes its activities but also has the potential to become a benchmark for aiding refugees and migrants. It aims to achieve sustainability through the proceeds from courses and markets. Crucially, our strategy is designed to restore a sense of belonging to refugees, which was stripped away when they left their home countries. By fostering community through shared activities, we create a safe and recreational space for them.